Cause Related Initiatives

So it's officially 'Holiday Season' again, the time of year when the call to do-some-good-in-the world is a little louder and more frequent than usual. But this year to me feels a little different - like more people are listening, and accepting the invitation. Maybe it's just me and a case of Yellow VW Beetle Syndrome (once you notice one, you suddenly see them everywhere), but it seems like a bigger movement than ever this season.

I could list a dozen examples, but will refer specifically to what Shop.org is doing with Cyber Monday. They coined the term a couple of years ago to designate the online equivalent of 'Black Friday' - the day after Thanksgiving that officially kicks off holiday shopping, and on which retailers move from the red to the black for the year. Cyber Monday is the following Monday - Today - and is the day that traditionally posts huge online shopping numbers. Largely a PR initiative, Cyber Monday was created to call some attention to the rise in e-commerce and certainly to position it among shoppers as a stress-free alternative to mall madness.

But what's interesting this year is that Shop.org has coupled the initiative with a cause. CyberMonday.com is an online mall created by Shop.org which features deals by over 400 retailers. Shop.org receives a commission for everything sold through the mall, and the commissions all drop straight into the Ray M. Greenly Scholarship Fund. Ray worked at Shop.org until a battle with cancer ultimately claimed his life. The scholarship was set up in his memory, and funds students embarking on Interactive Marketing and E-Commerce careers.

Shop.org is a former client of mine, so when Scott Siverman (Shop.org Executive Director) asked me to mention the initiative here, naturally I wanted to comply. Apologies if it's off-topic a bit, but I'll try to tie it back here:

1. If you've got some holiday shopping to do, start at www.cybermonday.com.
2. Consider a cause-related initiative to your next event. Not because you can legitimately ask bloggers to write about it, but because you could actually do some good in the process.

Comments

[kurtizankacomuaxa]

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